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Buyers beware: this Halloween home decor will haunt you. With shoppers already gearing up for spooky season, the hunt for unique seasonal items has unearthed a theme: the friendly ghost. The latest batch of Halloween trinkets are characterized by shiny white marble, glowing white fabric, and painted ghost faces that come across as more adorable than frightening.
This year, retailers turned to ghosts as a source of major inspiration, dreaming up everything from chilling charcuterie boards to playful bath mats. Although their eerie reputation precedes them, these ghouls have proven to be some of the most versatile creatures in the afterlife. Depending on the nature of the spirited merchandise in question, they can appear ethereal, bewitching, or just downright friendly, and they’ll transform your home accordingly. The graveyard is truly the limit, making these ghostly items surefire hits on social media platforms like TikTok.
Among some of the most viral ghosts so far are pastel pillows from HomeGoods, Target’s fan-favorite $5 mugs, and Anthropologie’s glass juice cups, which continue to sell out online. “I freaking love these ghosts, I love ghost stuff so much,” TikTok user @roseybeeme attested while showing off her own autumnal Anthropologie haul. Ghosts have become so popular this year, some creators have even taken to DIY-ing their own decor, including a makeshift Gus the Ghost pillow from Pottery Barn and these viral cheesecloth sculptures.
If you can’t get enough of the seasonal decor, shop our ghoulish guide to some of this year’s best haunts and prepare to add to cart.